Most creators do competitor research too late.
They check other channels after their video fails. They scroll YouTube when they are out of ideas. They copy a title after the trend is already crowded.
That is not competitor tracking.
That is panic research.
Real YouTube competitor tracking means watching the right channels before you publish, spotting breakout videos early, understanding why they are moving, and turning those signals into original videos for your own channel.
The goal is not to copy competitors.
The goal is to see demand before everyone else sees it.
Key Takeaways
- YouTube competitor tracking software helps creators monitor rival channels, spot breakout videos, and react faster to proven demand.
- The best competitor tracking system does not only show views. It shows velocity, upload timing, breakout patterns, packaging style, and topic repetition.
- YouTube Studio is useful for your own channel, but it does not give you a full competitor workflow.
- Public tools like Social Blade, vidIQ, TubeBuddy, and ViewStats can help with research, but many creators still need a workflow that turns competitor signals into planned topics, scripts, and thumbnails.
- A strong competitor tracking workflow should answer: “What is working now, why is it working, and how can I make an original version for my audience?”
- OverseerOS is built around that pattern-first approach: track competitors, study winning videos, save ideas, analyze packaging, and turn proven signals into content plans.
- The smartest creators do not start from a blank page. They start from evidence.
What Is YouTube Competitor Tracking Software?
YouTube competitor tracking software helps creators monitor other channels in their niche so they can understand what is working across titles, thumbnails, topics, formats, upload timing, and audience demand.
A basic tool shows you channel stats.
A better tool helps you answer sharper questions:
| Question | Why It Matters |
|---|---|
| Which competitor videos are breaking out right now? | Shows current demand before the niche gets crowded. |
| Which topics keep returning across multiple channels? | Reveals durable audience interest, not one-off luck. |
| Which titles are pulling attention? | Helps you understand the promise viewers respond to. |
| Which thumbnails keep winning? | Shows visual patterns your audience already recognizes. |
| Which videos are gaining views faster than normal? | Helps separate true momentum from old high-view videos. |
| Which ideas should be saved into your content plan? | Turns research into output, not just browsing. |
That last point is where most creators fail.
They “research” for two hours, collect screenshots, open 30 tabs, feel productive, and still have no video ready to make.
Good competitor tracking should end with a decision.
Not just:
Interesting video.
Better:
This topic has demand. This angle is open. This title promise is strong. This thumbnail pattern is working. We should make our own original version this week.
Why YouTube Competitor Tracking Matters More in 2026
YouTube is more competitive now because creators are faster.
AI tools made scripts faster. Thumbnail tools made design faster. YouTube Studio keeps adding more testing and idea tools, including title and thumbnail testing for eligible creators, where variations can be compared by watch time. Source: YouTube Help
That means the advantage is moving earlier in the workflow.
The winner is not always the creator with the best editing.
The winner is often the creator who finds the right idea first, packages it better, and publishes before the audience demand cools down.
Competitor tracking helps you see:
- What your audience is already clicking
- Which topics are heating up
- Which channels are changing strategy
- Which formats are getting repeated
- Which thumbnails are becoming familiar in the niche
- Which titles create urgency, curiosity, or conflict
- Which older ideas are coming back with a new angle
For faceless channels, this matters even more.
A personal creator can sometimes win with personality. A faceless channel usually wins with topic selection, packaging, structure, and consistency. Competitor tracking gives you the raw material for all four.
The Problem With Manual Competitor Research
Manual competitor research sounds simple:
- Search your niche on YouTube.
- Open competitor channels.
- Sort by popular videos.
- Look at recent uploads.
- Write down ideas.
That works for beginners.
But it breaks once you are running a serious channel.
Manual research has five big problems.
1. You Notice Videos Too Late
By the time a video has obviously gone viral, the first wave is often over.
If every creator in your niche has already seen it, you are not early anymore. You are joining the copycat pile.
The better signal is not just total views.
The better signal is speed.
A video with 90,000 views in 12 hours from a normally small channel can matter more than a video with 2 million views from a giant channel that has been live for three years.
You want to catch movement, not just history.
2. You Confuse Big Channels With Useful Signals
A 10-million-subscriber channel can get views because of brand power.
That does not mean the topic is easy to replicate.
Smaller and mid-sized competitors are often more useful because their breakout videos reveal what the topic did, not just what the audience size did.
Weak research asks:
Which videos got the most views?
Better research asks:
Which videos performed unusually well for that specific channel?
That is the difference between chasing celebrities and finding patterns.
3. You Track Channels But Not Patterns
A single viral video can mislead you.
A repeated pattern is more valuable.
For example:
| Weak Observation | Stronger Pattern |
|---|---|
| “This AI video got views.” | “AI safety videos with a hidden-documentary angle are outperforming tutorial videos.” |
| “This finance channel made a crypto video.” | “Crypto videos framed around mistakes, traps, and missed signals are repeatedly beating price prediction videos.” |
| “This psychology video used a red thumbnail.” | “High-conflict relationship topics with one shocked face and one accusation-style title keep breaking out.” |
The money is not in the video.
The money is in the repeatable pattern behind the video.
4. You Save Ideas Without Context
A list of video ideas is not enough.
You need the source context:
- Which competitor posted it?
- When was it published?
- How fast did it move?
- What was the title promise?
- What did the thumbnail communicate?
- Was it a breakout or just normal performance?
- What angle would make your version original?
- Which channel or planner should this idea belong to?
Without that context, your idea list becomes a graveyard.
You return two weeks later and forget why the idea mattered.
5. You Accidentally Copy Instead of Model
Bad competitor research creates lazy clones.
Good competitor research creates original adaptations.
Copying says:
They made “I Tried AI for 30 Days,” so we should make the same video.
Modeling says:
The pattern is a time-boxed experiment with a personal risk and a surprising result. We can adapt that structure to our niche with a different premise, different evidence, and a different viewer promise.
That distinction matters.
YouTube rewards familiarity, but viewers punish lazy repetition.
What the Best YouTube Competitor Tracking Software Should Include
A serious YouTube competitor tracking tool should do more than display public channel stats.
It should help you move from signal to decision.
Here is the practical checklist.
| Feature | Why It Matters |
|---|---|
| Competitor channel tracking | Lets you monitor the channels that matter in your niche. |
| Recent upload feed | Shows what competitors are publishing now, not only their all-time winners. |
| View velocity | Helps identify videos gaining attention quickly. |
| Breakout detection | Separates normal performance from unusually strong performance. |
| Viral score or relative performance | Helps compare a video against that channel’s baseline. |
| Upload time filters | Lets you focus on recent signals from the last 24 hours, 3 days, 7 days, or 30 days. |
| Sort by views, velocity, or viral score | Lets you analyze different types of opportunity. |
| Save-to-planner workflow | Turns research into planned videos. |
| Analyze-video workflow | Lets you break down the title, thumbnail, hook, and structure. |
| Script workflow | Helps turn a validated idea into a usable script brief or draft. |
Most creators do not need more data.
They need fewer dead ends.
A good tracking tool should reduce the distance between “this is working” and “this is what we should make next.”
Competitor Tracking vs Competitor Analysis
These two sound similar, but they are not the same.
| Workflow | What It Does | Best For |
|---|---|---|
| Competitor analysis | Studies a channel, video, or strategy at a point in time. | Understanding why something worked. |
| Competitor tracking | Monitors competitors over time and catches new signals. | Finding ideas before the niche is saturated. |
You need both.
Competitor analysis gives you depth.
Competitor tracking gives you timing.
Example:
A competitor analysis might show that a channel wins because it uses fear-based documentary titles, dark thumbnails, and 40-second cold opens.
Competitor tracking shows when that channel suddenly shifts into a new topic cluster and the first two videos outperform normal uploads.
That second signal is where opportunity lives.
The 7 Signals You Should Track on Competitor Channels
You do not need to track everything.
Track the signals that lead to better videos.
1. Breakout Videos
A breakout video is a video that performs unusually well compared to the channel’s normal performance.
This is more useful than raw views.
A 200,000-view video on a channel that usually gets 20,000 views is a major signal. A 1-million-view video on a channel that usually gets 5 million views may be weak.
Ask:
- Is this video above the channel’s normal range?
- Did the topic cause the spike?
- Did the title promise create the spike?
- Did the thumbnail format change?
- Is this part of a repeatable trend?
2. View Velocity
View velocity measures how quickly a video is gaining views.
This matters because fast movement often shows active demand.
A video with strong velocity can tell you:
- The topic is hot right now.
- The title is creating urgency.
- The audience is responding quickly.
- The niche may be entering a new conversation cycle.
For news, AI, tech, finance, sports, commentary, and drama niches, velocity is often more useful than total views.
3. Title Patterns
Do not just collect titles.
Classify them.
Look for patterns like:
| Title Type | Example Pattern |
|---|---|
| Warning | “The Mistake That Is Killing Small Channels” |
| Hidden truth | “The Part of AI No One Wants to Explain” |
| Time pressure | “This Changed in the Last 48 Hours” |
| Transformation | “I Fixed My Channel With One Simple Rule” |
| Conflict | “YouTube Gurus Are Lying About This” |
| Curiosity gap | “The Channel With 12 Videos Beating Everyone” |
The goal is not to copy exact words.
The goal is to understand the promise structure.
4. Thumbnail Patterns
Track the visual language that keeps appearing.
Examples:
- One clear object
- One shocked face
- Before-and-after split
- Red circle or arrow
- Dark documentary frame
- Clean SaaS dashboard screenshot
- Giant number
- Enemy vs hero composition
- “Tiny human vs giant system” visual metaphor
For more thumbnail-specific workflows, use an AI YouTube thumbnail generator built around proven YouTube patterns instead of designing from a blank canvas.
5. Upload Timing
Upload timing alone does not make a video win.
But it helps you see how competitors behave.
Track:
- How often they post
- Which days they publish
- Whether they post faster during news cycles
- Whether they batch similar topics
- Whether they slow down after weak uploads
- Whether a new series is forming
A channel’s upload pattern often reveals its strategy before the public results fully show.
6. Format Shifts
A format shift happens when a competitor changes the type of video they make.
Examples:
- Tutorials become documentaries.
- List videos become case studies.
- News recaps become investigations.
- Short videos become long essays.
- Generic thumbnails become cinematic thumbnails.
- Broad topics become niche-specific breakdowns.
Format shifts matter because they often happen after the creator notices something in their analytics.
If a serious competitor changes direction and the first few videos perform well, pay attention.
7. Topic Repetition Across Channels
One competitor can be wrong.
Five competitors moving into the same topic is a signal.
When multiple channels in the same niche publish around the same theme, ask:
- Is this a short trend or a durable category?
- Is the topic already oversaturated?
- What angle is missing?
- What audience segment is being ignored?
- Can we make a more specific version?
The best topics often sit between two extremes:
Not so early that nobody cares.
Not so late that everyone has copied it.
Best YouTube Competitor Tracking Software: What Different Tools Are Good For
There are several tools creators use for competitor research. The right choice depends on what job you need done.
| Tool | Best For | Main Strength | Main Weakness |
|---|---|---|---|
| YouTube Studio | Your own channel analytics | First-party performance data for your videos | Not built as a full competitor tracking workflow |
| Social Blade | Public channel stats | Easy channel-level tracking across platforms | Better for broad stats than content decision-making |
| vidIQ | YouTube SEO and channel research | Browser extension, keyword and optimization workflows | Can become checklist-heavy if not tied to strategy |
| TubeBuddy | YouTube optimization tools | Metadata, testing, productivity features | More focused on optimizing your own channel workflow |
| ViewStats | Public YouTube analytics and performance research | Strong creator analytics positioning | Some workflows may still need external planning and production tools |
| OverseerOS | Pattern-based YouTube research and planning | Tracks competitors, analyzes winning content, saves ideas, and connects research to scripts and planning | Best fit for creators who want a full strategy workflow, not just passive stats |
The key question is not “Which tool has the most data?”
The better question is:
Which tool helps me make better publishing decisions faster?
If a tool gives you stats but does not help you choose topics, study packaging, save ideas, or create scripts, you still have a workflow gap.
How OverseerOS Turns Competitor Tracking Into a Content Workflow
OverseerOS is built for creators who do not want to guess what to make next.
Instead of starting from a blank page, you can build from patterns that already worked.
Inside OverseerOS, the competitor workflow is designed around a simple idea:
Find what is working, understand why it worked, then turn it into an original video plan.
A practical workflow looks like this:
- Add competitors in your niche.
- Track recent competitor uploads inside a unified feed.
- Filter by recent time windows like 24 hours, 3 days, 7 days, or 30 days.
- Look for breakout videos, strong velocity, and above-baseline performance.
- Open promising videos for deeper analysis.
- Save strong ideas into your content planner.
- Turn validated ideas into scripts, titles, and thumbnail directions.
That is very different from random AI content generation.
Random AI asks:
What should I make?
Pattern-based content strategy asks:
What is already getting attention, what pattern caused it, and how can I create a better original version?
That is where reverse-engineering high-performing YouTube videos with OverseerOS becomes powerful.
It gives you a practical bridge from research to execution.
A Simple Competitor Tracking Workflow You Can Use Today
Use this workflow once or twice per week.
For fast-moving niches like AI, finance, sports, drama, or tech news, use it daily.
Step 1: Pick 10 to 30 Competitors
Do not only track the biggest channels.
Build a balanced list:
| Competitor Type | Why You Need Them |
|---|---|
| Big channels | Show what the mass audience understands. |
| Mid-sized channels | Reveal formats that are working without celebrity-level brand power. |
| Small breakout channels | Show emerging opportunities early. |
| Adjacent niche channels | Give you fresh angles your direct competitors may miss. |
| Format competitors | Show packaging and structure ideas even if the niche is different. |
Example for an AI documentary channel:
- Big AI news channels
- Smaller AI safety channels
- Tech documentary channels
- Business case study channels
- Cybersecurity channels
- Future-of-work channels
This gives you broader pattern awareness.
Step 2: Check Recent Uploads First
Do not start with all-time popular videos.
Start with recent uploads.
Use windows like:
- Last 24 hours for news-sensitive niches
- Last 3 days for trend detection
- Last 7 days for weekly planning
- Last 30 days for format and topic pattern analysis
Old winners are useful for evergreen strategy.
Recent winners are useful for timing.
Step 3: Sort by Momentum
Look for videos that are moving faster than expected.
Signals to watch:
- High views for the channel size
- Strong views per hour
- Breakout status
- Unusual title angle
- Thumbnail style change
- Fast comment growth
- Multiple competitors touching similar topics
Do not chase every spike.
Classify it.
Ask:
Is this a trend, a packaging win, a topic win, or a creator-specific win?
Step 4: Break Down the Packaging
For every promising competitor video, study the title and thumbnail together.
Use this table:
| Element | Question |
|---|---|
| Topic | What is the video actually about? |
| Angle | What makes this version interesting? |
| Title promise | What does the viewer expect to learn, feel, or discover? |
| Thumbnail promise | What emotion or question does the image create? |
| Curiosity gap | What information is missing that makes people click? |
| Stakes | Why should the viewer care now? |
| Audience | Who is this clearly made for? |
Example:
Weak observation:
The title says “AI Agents Are Getting Dangerous.”
Better breakdown:
The topic is AI agents. The angle is loss of control. The promise is that something changed recently. The thumbnail likely needs a trapped-system visual, not a generic robot. The audience is people worried about AI moving too fast.
That is useful.
Now you can create an original version.
Step 5: Decide the Original Angle
Never make the same video.
Use one of these adaptation moves:
| Competitor Pattern | Original Adaptation |
|---|---|
| Broad warning video | Make a specific case study. |
| News recap | Make a documentary breakdown. |
| Tutorial | Make a mistake-based version. |
| Personal experiment | Make a data-backed version. |
| Drama angle | Make a neutral investigation. |
| List video | Make a ranked decision framework. |
| Big creator topic | Make a version for a smaller audience segment. |
Example:
Competitor video:
AI Agents Are Out of Control
Original angles:
- “The Hidden Problem With AI Agents No One Can Fix Yet”
- “Why AI Agents Keep Failing at the Same Simple Task”
- “The Quiet Race to Control Autonomous AI”
- “AI Agents Were Supposed to Save Time. Then This Happened.”
Same broad demand.
Different promise.
Different execution.
Step 6: Save the Idea With Source Context
Do not save only the title.
Save the reason.
Use this template:
Idea:
Source competitor:
Source video:
Published:
Views / velocity:
Why it is working:
Title pattern:
Thumbnail pattern:
Audience pain:
Original angle:
Script structure:
Thumbnail direction:
Priority:
This protects you from forgetting the strategic reason behind the idea.
It also helps writers, editors, and thumbnail designers understand the assignment faster.
Step 7: Turn the Pattern Into Production
A competitor signal is only useful if it becomes output.
Your final workflow should be:
Competitor signal → pattern analysis → original angle → title options → thumbnail concept → script brief → production
If you stop at research, nothing changes.
If you connect tracking to production, your channel becomes faster and smarter.
The Competitor Tracking Scorecard
Use this scorecard before adding an idea to your content calendar.
| Question | Score 1 to 5 |
|---|---|
| Is the topic already getting recent views? | |
| Did the source video outperform the channel’s normal baseline? | |
| Is the audience pain clear? | |
| Is the title promise strong? | |
| Is the thumbnail pattern easy to understand? | |
| Can we make a meaningfully original version? | |
| Does this fit our channel’s audience? | |
| Can we make it better than the source video? |
Scoring guide:
- 30 to 40: Strong candidate. Add it to the planner.
- 22 to 29: Good idea, but needs a sharper angle.
- 15 to 21: Weak signal. Keep watching.
- Below 15: Do not make it.
This prevents emotional decision-making.
A video idea should earn its place in your calendar.
Real Examples of Competitor Tracking by Niche
AI and Tech
Competitor signal:
Several channels publish videos about AI agents failing, getting manipulated, or behaving unpredictably.
Bad response:
Make another generic “AI agents are scary” video.
Better response:
Create a neutral documentary about the specific failure pattern: why autonomous agents struggle with long-horizon tasks, tool use, or instruction conflicts.
Possible title:
The AI Agent Problem No One Has Solved Yet
Finance
Competitor signal:
Multiple finance channels cover “middle class money traps.”
Bad response:
Copy the same list of money mistakes.
Better response:
Make a tighter version focused on one emotional enemy: invisible lifestyle inflation.
Possible title:
The Silent Money Trap Keeping You Broke
Psychology
Competitor signal:
Relationship videos about emotional withdrawal outperform generic dating advice.
Bad response:
Make “Signs Someone Is Losing Interest.”
Better response:
Make a sharper story-driven video about the moment attraction starts dying.
Possible title:
The Moment They Start Pulling Away
Faceless History
Competitor signal:
A small history channel gets unusually high views on betrayal stories.
Bad response:
Make another random betrayal video.
Better response:
Identify the structure: trusted ally, secret plan, irreversible consequence, final twist.
Possible title:
The Betrayal That Destroyed an Empire
Business
Competitor signal:
Case studies about failed startups outperform generic founder advice.
Bad response:
Make “Why Startups Fail.”
Better response:
Choose one company, one fatal decision, and one lesson.
Possible title:
The $1 Billion Mistake That Killed This Startup
Common Mistakes With YouTube Competitor Tracking
Mistake 1: Tracking Too Many Random Channels
More competitors does not always mean better research.
Track channels with a reason.
A good competitor list should include:
- Direct niche competitors
- Adjacent niche competitors
- Packaging inspiration channels
- Small breakout channels
- Channels with similar audience psychology
Remove channels that never give useful signals.
Mistake 2: Copying the Surface
Do not copy:
- Exact title
- Exact thumbnail layout
- Exact script structure
- Exact examples
- Exact wording
- Exact visual identity
Model:
- Topic category
- Viewer pain
- Emotional promise
- Structure type
- Curiosity mechanism
- Pacing style
- Packaging principle
Copying makes you look cheap.
Modeling makes you strategic.
Mistake 3: Ignoring Channel Baseline
A video is only impressive compared to the channel’s normal performance.
Before calling something viral, ask:
Is this unusual for that channel?
A video with fewer total views can be the stronger signal if it dramatically outperforms the channel’s average.
Mistake 4: Saving Ideas Without Ranking Them
Not every competitor win deserves your time.
Rank ideas by:
- Demand
- Timing
- Fit
- Originality
- Production difficulty
- Revenue value
- Audience match
A good content calendar is not a list.
It is a priority system.
Mistake 5: Only Tracking Direct Competitors
Your best ideas may come from adjacent niches.
A psychology channel can learn packaging from crime documentaries.
An AI channel can learn pacing from financial investigations.
A finance channel can learn curiosity from sports commentary.
A faceless education channel can learn structure from business case studies.
Track the audience mechanism, not only the topic.
The Fastest Way to Apply This Inside OverseerOS
If you want to do this manually, you can.
But it gets messy fast.
You need competitor lists, recent uploads, view checks, title notes, thumbnail screenshots, velocity estimates, topic rankings, saved ideas, and writer briefs.
That is why OverseerOS is designed around a cleaner workflow.
You can use OverseerOS to research YouTube channels, track competitor uploads, identify breakout patterns, analyze winning videos, save topics into your planner, and turn strong signals into scripts and content plans.
Start with YouTube competitor analysis inside OverseerOS if you want to understand a channel deeply.
Use the Channel Blueprint Cloner when you want to reverse-engineer a full channel strategy.
Use OverseerOS when you want the full workflow: research, patterns, planning, scripts, titles, hooks, and thumbnails in one system.
The point is simple:
Do not let competitor research live in screenshots and scattered notes.
Turn it into a repeatable production system.
YouTube Competitor Tracking Template
Use this every week.
Competitor Tracking Review
Date:
Channel / niche:
Main competitors reviewed:
1. Strongest breakout video this week:
- Channel:
- Video:
- Published:
- Views:
- Velocity:
- Why it appears to be working:
2. Repeated topic patterns:
- Pattern 1:
- Pattern 2:
- Pattern 3:
3. Repeated title patterns:
- Pattern 1:
- Pattern 2:
- Pattern 3:
4. Repeated thumbnail patterns:
- Pattern 1:
- Pattern 2:
- Pattern 3:
5. Best original video opportunities:
- Idea 1:
- Idea 2:
- Idea 3:
6. Highest-priority video to make:
- Working title:
- Core promise:
- Thumbnail concept:
- Script angle:
- Why now:
If you do this consistently, your channel stops reacting randomly.
You start building from evidence.
Final Verdict: The Best Creators Track Patterns, Not Just Competitors
YouTube competitor tracking is not about spying.
It is about market awareness.
Your audience is already voting with clicks, watch time, comments, and repeat attention. Competitor tracking helps you see those votes before you waste time making videos nobody asked for.
The weak version is:
What are my competitors posting?
The strong version is:
What patterns are winning right now, and how do we create the best original version for our audience?
That is the mindset shift.
If you want a simple place to start, build a competitor list, check recent uploads weekly, rank breakout videos, study title and thumbnail patterns, and save only ideas that have a real reason behind them.
If you want to move faster, use OverseerOS to reverse-engineer winning YouTube patterns and turn them into original content plans.
Stop guessing.
Track what is already working.
Then make your version better.
FAQ
What is YouTube competitor tracking software?
YouTube competitor tracking software helps creators monitor rival or similar channels so they can study recent uploads, views, velocity, breakout videos, titles, thumbnails, and content patterns. The goal is to find proven audience demand and turn it into original content ideas.
Is competitor tracking the same as copying?
No. Copying means duplicating another creator’s title, thumbnail, script, or concept too closely. Competitor tracking means studying patterns, understanding why something worked, and creating your own original version for your audience.
What should I track on competitor YouTube channels?
Track recent uploads, breakout videos, view velocity, title patterns, thumbnail patterns, upload timing, format shifts, and repeated topics across multiple channels. Do not only track subscriber counts or all-time popular videos.
How often should I check competitor channels?
For evergreen niches, once or twice per week is enough. For fast-moving niches like AI, tech news, finance, sports, commentary, or drama, daily tracking is better because trends can move quickly.
What is the best YouTube competitor tracking tool?
The best tool depends on your workflow. If you only need public stats, tools like Social Blade or ViewStats can help. If you want a workflow that connects competitor research to topic planning, video analysis, scripts, titles, hooks, and thumbnails, OverseerOS is built for that kind of pattern-based YouTube strategy.
Can YouTube Studio track competitors?
YouTube Studio is mainly built for your own channel analytics. It helps you understand your performance, audience, content, and tests. For competitor tracking, creators usually need external workflows or tools that monitor public competitor activity.
How many competitors should a YouTube creator track?
Start with 10 to 30. Include big channels, mid-sized channels, small breakout channels, adjacent niche channels, and channels with strong packaging. The goal is not to track everyone. The goal is to track channels that give useful strategy signals.
How do I turn competitor research into video ideas?
Use this sequence: find a breakout video, identify the pattern, define the viewer pain, create a different angle, write title options, design a thumbnail direction, then save the idea into your content planner. Never save an idea without writing why it is worth making.
